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How we make a sweater that lasts ten winters
Most knitwear is designed to look good on the hanger and tired by spring. We wanted the opposite: a sweater that gets better the more you wear it. That meant starting at the very beginning, with the yarn.
We tested fourteen wools from six mills before we found one that was soft against the skin and tough enough to resist pilling. It's a long-staple merino, spun slowly so the fibers lie flat and stay put.
Knitted slowly, on purpose
Our knitters run their machines at about half the usual speed. It costs us time, but the result is a denser fabric that holds its shape after hundreds of wears and washes.
Every panel is linked by hand rather than overlocked. Linking joins the knit loop by loop, so the seams stretch with the fabric instead of pulling against it. You won't see it, but you'll feel it.
Then each sweater is washed and dried once before it ships, so it has already done its shrinking by the time it reaches you. What you try on is what you keep.
Designed to be repaired
Elbows wear out first, so we reinforced them with a second layer of yarn. And when something does give way, send it back: we repair our knitwear for life.
We keep spare yarn from every batch, so a repair matches the original color instead of standing out as a patch. Most repairs are back with you within two weeks.
Caring for your sweater
Wool cleans itself more than you'd think. Air it out overnight after wearing, and wash it only when it really needs it, by hand or on a wool cycle, in cool water.
Dry it flat on a towel, never on a hanger, and fold it rather than hang it in your closet. A cedar block keeps moths away without the smell of mothballs.
Treat it like that, and it will still be your favorite sweater ten winters from now. That's the whole idea.